About Us
Since 1952
Established in Germany in 1952, JOOLA has dominated the professional table tennis scene in the United States for over 15 years. Partnering with North American Table Tennis (NATT) early on, JOOLA established a strong presence through the North American Tour and NATT‘s flagship event, the North American Teams Championships. Each event in the Tour generally drew in 200 to 300 participants and showcased about 30 JOOLA tables, while the Teams event exposed the brand to nearly 1000 players, who competed on about 150 JOOLA tables. With each successful event, JOOLA grew its fan base and eventually became the most visible table tennis brand in US table tennis.
JOOLA later served as the Official Table Sponsor of USA Table Tennis’ (USATT), the national governing body for table tennis, major tournaments from 2012 until 2019. This included the US Open and US National Championships.
In 2019, Sport Squad, Inc., the US-based distributor and licensee of JOOLA for the North American and Brazilian market., announced its acquisition of JOOLA Tischtennis GmbH. Established in 2006 and based in Rockville, MD, Sport Squad, Inc. was founded by Richard Lee out of a love for table tennis. Sport Squad eventually expanded to include 4 different brands dedicated to offering interactive and immersive games and gaming equipment. It is the parent company to JOOLA, iPong, Sport Squad, and Hit Mit. In 2022, JOOLA launched JOOLA Pickleball and immediately took the sport by storm as the sponsor of pickleball world #1 Ben Johns and a partner of USPPA.
JOOLA INDIA
Established on September 4, 2023, JOOLA INDIA brings the unparalleled legacy of JOOLA, a global pioneer in Pickleball and Table Tennis, to the Indian landscape. Rooted in decades of innovation, precision, and a commitment to excellence, JOOLA INDIA is transforming the sporting experience by delivering products and solutions that embody world-class quality and performance.
At JOOLA INDIA, we do more than create exceptional products, we craft extraordinary experiences. We are dedicated to empowering athletes to reach new heights, both on and off the court. Every product we design is a testament to our unwavering focus on quality, performance, and the enduring passion for sport. Our mission is to inspire athletes, fueling their drive to excel and fostering personal growth through every aspect of the game.
Our Vision
To cultivate a thriving community where excellence, passion, and innovation are at the core of every sporting endeavor. We aim to elevate the spirit of the game by seamlessly blending the rich heritage of JOOLA with cutting-edge technology, pushing the boundaries of possibility in sport.
JOOLA INDIA is not just about breaking barriers, it’s about building a legacy of wellness, perseverance, and achievement. With every product, every interaction, and every game, we strive to awaken the Champion in You, empowering players to realize their fullest potential. Together, let’s redefine the game and embark on a journey that is nothing short of extraordinary.
This is JOOLA INDIA, where passion meets precision, and every journey inspires greatness. Let’s Play.
JOOLA Trinity
With a renewed energy, the JOOLA logo was redesigned and released in 2020 to reflect JOOLA’s continued commitment to excellence. The new stylized J symbolizes a new era and the 3 pillars of the brand as JOOLA strives to take table tennis into the future.
Joola's History
Our Values
Inclusion
Anyone can pick up a paddle and play. Recreational or elite, table tennis and pickleball are all-encompassing sports that brings together people from all walks of life and JOOLA is here to support you through your entire journey.
Innovation
JOOLA is committed to working tirelessly to make the best products, pioneer technological innovations, push limits, and provide players the opportunity to pave your own pathway.
Inspiration
For the Champion in You! JOOLA inspires players to recognize their inner champion.